Axarquía Hotelier Named FAHAT Vice President

The eastern coast of Málaga province, known affectionately as the Axarquía, continues to consolidate its position as a major player in the Andalusian tourism landscape. In a significant move for the region’s hospitality sector, local businessman Damián Toboso has been appointed as the new Vice President of the Andalusian Federation of Hotels and Tourist Accommodations (FAHAT).

This appointment marks a pivotal moment for the eastern Costa del Sol, bringing a fresh perspective from a territory characterized by its blend of coastal charm, historic white villages, and high-quality boutique accommodations.

A Strategic Voice for Málaga’s Eastern Coast

Based in Vélez-Málaga, Damián Toboso has long been a key figure in the local hospitality scene. His new role within the regional federation is designed to bridge the gap between local enterprise and regional policy. As reported by AxarquíaPlus, Toboso’s primary mission will be to represent the interests of the Axarquía hotel industry while actively promoting and strengthening the diverse accommodation offerings of the entire Málaga province on the Andalusian stage.

His leadership comes at a time when the demand for authentic, sustainable, and high-value travel experiences is reshaping how visitors interact with southern Spain.

“The appointment of Damián Toboso is not just a personal achievement, but a recognition of the growing weight and quality of the Axarquía’s tourism model.”

The Rising Influence of the Axarquía

For years, the western stretch of the Costa del Sol—home to Marbella, Torremolinos, and Benalmádena—has dominated the headlines. However, the Axarquía has quietly carved out a highly successful niche.

Several factors contribute to the region’s rising profile:
* Diverse Lodging Options: From charming rural cortijos and boutique inland hotels to modern beachfront apartments.
* Gastronomic Tourism: A focus on local produce, including tropical fruits like Málaga’s renowned avocados and mangoes, olive oil, and the famous sweet Moscatel wines.
* Sustainable Growth: A slower, more deliberate approach to tourism development that respects the natural environment and local heritage.

Toboso’s presence on the FAHAT executive board ensures that these unique characteristics are considered during high-level decision-making processes, ensuring the region receives the visibility and support it deserves.

Looking Ahead

With the 2026 summer season fully underway, the Andalusian hotel sector faces both opportunities and challenges, from managing water resources sustainably to integrating digital innovations in guest services. Having a dedicated voice from the Axarquía at the regional table will undoubtedly help shape a more balanced and inclusive tourism strategy for all of Andalusia.

We look forward to seeing how this new leadership fosters deeper collaboration across the province, ensuring that our beautiful corner of the Mediterranean remains a welcoming, vibrant, and sustainable destination for generations to come.